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With the constant development of the socialist market economy, the competition in the bus passenger market of Shenzhen has become hotting up, and the traditional management pattern that “good wine need no bush” of the bus passenger service has gradually transferred to the competitive and brand management pattern. In 2000, on the basis of establishing the competitive service as the turning point and breakthrough point, the airport company formally lists 330 bus route as the “competitive transportation route”.
330 transportation route is from Shenzhen airport to Hualian Mansion with the total distance of 35 km, via Guang-Shen Expressway, Shennan Avenue, Shezhuzilin, Investment Mansion, and Hualian Mansion Station, which will take approximately 50 minutes to finish the whole trip and is mainly providing the passengers taking a plane with the surface transportation service. Distinguished by the targets of service, the service level and the service quality of such route will immediately concern the glorious image of the modernized and internationalized metropolis of Shenzhen, therefore, its importance is self-evident.
For making the service in this competitive route well done, the airport surface transportation company has invested approximately 20 million Yuan for purchasing 10 Bova shuttle buses to put into operation in this route, meanwhile, enhance the appearance of the buses and the hygiene management of the terminal yard, establish the model and clean environment for working and ride; uniform the clothes of the bus personnel and attach importance to their manners for serving the passengers with a clean and beautiful image. 330 route openly makes its commitment to the society that: “whenever the airplane is arrived, the shuttle buses of 330 route are waiting for you in the airport”, which greatly distinguishes from other buses and highlights the service target of “making the passengers convenient and serving the passengers” of 330 transportation route. Since the introduction of this competitive service, it has won great appreciation from the masses.
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